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Xplora Technologies är verksamma inom teknikbranschen. Bolaget är specialiserade inom utveckling av digitala GPS-applikationer för barn. Programvaran är egenutvecklad och används huvudsakligen för säkerhet och kommunikation, där produkterna består av mobila klockor. Utöver huvudverksamheten erbjuds även diverse mervärdestjänster inriktat mot sport, spel och rörelseaktivitet. Störst verksamhet återfinns inom den europeiska marknaden.

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2021-06-02 20:48:16
Xplora Technologies AS (ŽXploraŽ) today announced a new 3-year partnership with
S.L. Benfica, PortugalŽs most successful professional football club with more
than 50 million global fans. The agreement builds on the partiesŽ shared vision
of keeping children and families active.

Xplora has a history of successfully promoting kidsŽ activity through
partnerships with strong global brands such as Sony Playstation and Paramount
Pictures, and the recently announced agreements with UNICEF and the United
Nations. For the first time moving into sports and teaming up with a major
international football club, Xplora unlocks a potential of mobilizing more than
50 million Benfica fans around the world.

Together, the two parties will explore ways to incentivize BenficaŽs universe of
devoted fans to be active, utilizing XploraŽs products, platforms and services
in combination with BenficaŽs ecosystem for digital transformation in sports.

"Establishing a partnership with a global sports brand such as Benfica is an
important step towards our vision of enabling children to experience how their
everyday activities can make a positive change to the world. Benfica, as an
eclectic and diverse club who addresses fans from multiple age ranges, shares
the importance of this, and it will be truly exciting to explore the
opportunities the partnership will give us in our key markets by accessing a
huge base of active and loyal Benfica fans", says Sten Kirkbak, CEO of Xplora.

"Introducing the Xplora platform to football and other sports will create new
opportunities for innovation as well as increasing the Xplora community base to
new users around the world in large scale", Kirkbak says.

S.L. Benfica, Licensing and Merchandising Director, José Simão, voices his
excitement about the Xplora partnership, stating: "We find a strong match
between the beautiful game of football and the powerful Benfica community with
how Xplora encourages children to play, in order to move the world. Together we
can create fun and safe solutions that will keep families active. Benfica has
been leading the digital transformation in sports in Portugal and partnering
with a strong and promising brand in the industry of mobile communications such
as Xplora, aiming to impact young kids in a positive way, as the club constantly
aims to target, strikes us as a very exciting challenge for the next times to
come".

For further information please contact:
Sten Kirkbak, Chief Executive Officer: +47 9220 3710 sten@myxplora.com
Mikael Clement, Chief Financial Officer: +47 9900 8000 mikael@myxplora.com

About S.L. Benfica: S.L. Benfica, commonly known as Benfica, is a professional
football club based in Lisbon, Portugal. Founded in 1904, Benfica is one of the
most successful football clubs in the world. The club has won 80 domestic
trophies, including a record 37 Primeira Liga titles, and a record 26 cup
titles. Internationally they won the European Cup, today known as the Champions
League, back-to-back in 1961 and 1962. Benfica has more than 230,000 registered
members and over 50 million fans worldwide. The club has a gross media value of
404.4 million euros, with a social media following of 8.74 million. Currently
Benfica has 150 licensing contracts with more than 3,000 licensed products, and
a universe of 6 permanent Official Stores, a dynamic Online Shop and around 200
pop-up stores that help placing the vast universe of official products into the
market.

About Xplora Technologies: Xplora is a platform and services company and an
industry leader in the market for children's smartwatches. Xplora was founded to
give children a safe onboarding to the digital life and a better balance between
screen time and physical activity. Xplora's vision is to enable children around
the world to experience how their everyday activities can create value and make
a positive change to the world. The company is headquartered in Norway with
operations in leading European markets.