NOT FOR DISTRIBUTION OR RELEASE, IN WHOLE OR IN PART, DIRECTLY OR INDIRECTLY, IN
OR INTO THE UNITED STATES OF AMERICA, AUSTRALIA, CANADA, HONG KONG OR JAPAN, OR
ANY OTHER JURISDICTION IN WHICH THE DISTRIBUTION OR RELEASE WOULD BE UNLAWFUL

Reference is made to the announcement made by Frasers Group plc earlier today in
which they announce an intention to launch a conditional voluntary offer for the
shares in XXL ASA ("XXL" or the "Company"). The board of directors of XXL will
consider the content of the announcement and its potential implications on the
ongoing equity financing process. 

The Company will provide further information to the market in due course.

For further queries, please contact: 
Investor Relations 
Tolle O. R. Grøterud 
Tel: +47 90 27 29 59 
E-mail: ir@xxlasa.com 

Press contact: 
Jan Christian Thommesen 
Tel: + 47 918 21 387 
E-mail: presse@xxl.no 

ABOUT XXL ASA 
XXL ASA is a leading sports retailer with stores and e-commerce in Norway,
Sweden and Finland. It is the largest among the major sports retailers in the
Nordics. XXL pursues a broad customer appeal, offering a one stop shop
experience with a wide range of products for sports, hunting, skiing, biking and
other outdoor activities. XXL's concept is to have the largest stores with the
best prices and the widest assortment of products, focusing on branded goods. 

This information is subject to the disclosure requirements pursuant to section
5-12 of the Norwegian Securities Trading Act.