1

Details of the PDMRs / persons closely associated

a)

Name

Adam Winslow ("AW")

Ash Jokhoo ("AJ")                                                            

Humphrey Tomlinson ("HT")    

Vicky Wallis ("VW")

2

Reason for the notification

a)

Position/status

AW - Chief Executive Officer / PDMR

AJ - Chief Information Officer / PDMR

HT - General Counsel / PDMR

VW - Chief People Officer / PDMR

b)

Initial notification /Amendment

Initial notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Direct Line Insurance Group plc

b)

LEI

213800FF2R23ALJQOP04

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Ordinary shares of 10 ¹⁰ /₁₁ pence ("Shares")

Identification code

GB00BY9D0Y18

b)

Nature of the transaction

A non-discretionary transaction involving the a cquisition of Shares following the reinvestment of the 2024 Interim Dividend paid to shareholders on 11 October 2024.

c)

Price(s) and volume(s)

d)

Aggregated information

N/A - single transaction

- Aggregated volume

- Price

e)

Date of the transaction

11 October 2024

f)

Place of the transaction

The London Stock Exchange (XLON)