1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Dhruv Gahlaut

2

Reason for the notification

a)

Position/status

Chief Strategy and Investor Relations Officer / PDMR

b)

Initial notification /Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Direct Line Insurance Group plc

b)

LEI

213800FF2R23ALJQOP04

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 10 ¹⁰ /₁₁ pence ("Shares")

GB00BY9D0Y18

b)

Nature of the transaction

(i)         Vesting of Shares granted in September 2024 (as nil cost options) under the DLG Restricted Shares Plan ("RSP.") The number of Shares vesting includes additional dividend equivalent Shares, in accordance with the rules of the RSP;

(ii)        Sale of Shares to cover the costs of exercise including tax and dealing costs; and

(iii)       Sale of Shares from the remaining balance.

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Aggregated price

Not applicable

e)

Date of the transaction

25 April 2025

f)

Place of the transaction

(i) Off market

(ii) & (iii) The London Stock Exchange (XLON)

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Dhruv Gahlaut

2

Reason for the notification

a)

Position/status

Chief Strategy and Investor Relations Officer / PDMR

b)

Initial notification /Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Direct Line Insurance Group plc

b)

LEI

213800FF2R23ALJQOP04

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 10 ¹⁰ /₁₁ pence ("Shares")

GB00BY9D0Y18

b)

Nature of the transaction

Sale of Shares.

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Aggregated price

Not applicable

e)

Date of the transaction

25 April 2025

f)

Place of the transaction

The London Stock Exchange (XLON)