1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Adam Winslow

2

Reason for the notification

a)

Position/status

Chief Executive Officer / PDMR

b)

Initial notification /Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Direct Line Insurance Group plc

b)

LEI

213800FF2R23ALJQOP04

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 10 ¹⁰ /₁₁ pence ("Shares")

GB00BY9D0Y18

b)

Nature of the transaction

(i)         Vesting of Shares granted in April 2024 (as nil cost options) pursuant to UK LR 9.3.2 R to replace awards forfeited at previous employer on joining DLG;

(ii)        Acquisition of vested Shares; and

(iii)       Sale of Shares to cover the costs of exercise including tax and dealing costs.

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Aggregated price

Not applicable

e)

Date of the transaction

(i), (ii) & (iii) 28 March 2025

f)

Place of the transaction

(i) & (ii) Off market

(iii) The London Stock Exchange (XLON)