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2025-02-03 18:55:00

DIRECTOR/PDMR SHAREHOLDING

3 February 2025

The Sage Group plc. ("Sage")

Notification of Transactions by Persons Discharging Managerial Responsibilities

This notification relates to transactions notified in accordance with Article 19(3) of the UK Market Abuse Regulation.

Sage announces that, on 1 February 2025, Aaron Harris and Walid Abu-Hadba, each a person discharging managerial responsibilities for Sage, acquired rights to purchase ordinary shares of 14/77 pence each in Sage under the Sage Colleague Share Purchase Plan (the "CSPP"). The CSPP is an all-employee share plan operated for Sage's US employees. The share purchase will occur, subject to and in accordance with the CSPP rules, at the end of a six-month offering period ("Offering Period") on 1 August 2025.

In accordance with the CSPP rules, participants make monthly contributions during the Offering Period and, at the end of the Offering Period, use such contributions to fund the purchase price per ordinary share at a purchase price equal to the lesser of 85% of the fair market value of an ordinary share as at (i) the award date, being 1 February 2025, and (ii) the purchase date, being 1 August 2025. Aaron Harris and Walid Abu-Hadba have each elected to contribute USD 1,000 per month. These contributions will be converted from USD to GBP using the prevailing exchange rate at the time of purchase.

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Aaron Harris

2

Reason for the notification

a)

Position/status

Chief Technology Officer

b)

Initial notification /Amendment

Initial notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

The Sage Group plc.

b)

LEI

2138005RN5XYLTF8G138

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Ordinary shares

Identification code

ISIN: GB00B8C3BL03

b)

Nature of the transaction

Acquisition of right to purchase ordinary shares at the end of a six-month offering period, ending on 1 August 2025, at a purchase price to be determined on that date, in accordance with the CSPP rules.

c)

Price(s) and volume(s)

Price(s)

Volume(s)

Nil

Nil

d)

Aggregated information

N/A - single transaction

- Aggregated volume

- Price

e)

Date of the transaction

1 February 2025

f)

Place of the transaction

Outside a trading venue

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Walid Abu-Hadba

2

Reason for the notification

a)

Position/status

Chief Product Officer

b)

Initial notification /Amendment

Initial notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

The Sage Group plc.

b)

LEI

2138005RN5XYLTF8G138

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Ordinary shares

Identification code

ISIN: GB00B8C3BL03

b)

Nature of the transaction

Acquisition of right to purchase ordinary shares at the end of a six-month offering period, ending on 1 August 2025, at a purchase price to be determined on that date, in accordance with the CSPP rules.

c)

Price(s) and volume(s)

Price(s)

Volume(s)

Nil

Nil

d)

Aggregated information

N/A - single transaction

- Aggregated volume

- Price

e)

Date of the transaction

1 February 2025

f)

Place of the transaction

Outside a trading venue

Name of contact:

Mohor Roy

Telephone number of contact:

+44(0) 203 810 7200