Göran joins CTS from Yokohama, where he built the Scandianvian operations from the ground up to one of the company’s most successful businesses globally. Yokohama has under Göran’s leadership established itself as a premium tire market leader in Scandinavia. He has built long appreciated relations to many tire customers across the industry and made him and his team known for a dedicated level of service, second to none.

Göran’s expertise aligns seamlessly with CTS’ mission to innovate and raise the customer experience standard in the tire industry. His recruitment marks an important milestone in building CTS as a new circular customer-centric tire and tire service provider. He will officially start his role at CTS on December 2nd, focusing on growing CTS’ market presence as a go-to tire and fleet service provider. 

“We are thrilled to welcome Göran to the CTS team” says Johanna Rundberg, Head of Sweden at CTS. “His unrivalled industry track-record and ability to build long-term trusted relationships will be invaluable as we work to establish a new circular customer-centric tire and tire services provider. Göran joins CTS with the mandate to build a best-in-class customer experience for our tire and fleet customers.”

“After been working more than 35 years in manufacturing company, first Michelin and up to now in Yokohama, I look forward to being on the other side in tyrebusiness. Seeing what CTS are doing and the plan for future makes me excited and I look forward to using my skills and contacts created during whole my tyre life to be a part of this. I will now be more active in Swedish market and I look forward to meet all my old partners and I am looking forward to meet new partners” says Göran Bengtsson.

Johanna Rundberg added, “Göran’s appointment is a testament to CTS’ commitment to top-tier talent and service quality. His leadership will be key to advancing our mission and expanding our impact in the Swedish market.”

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Press contact 
Johanna Rundberg, Head of Sweden at CTS
Email: johanna.rundberg@circulartireservices.com

Information about the new group
CTS is the working name for a new circular, customer-centric tire and tire services group. We help vehicle users maximize uptime and mileage by servicing tires in a convenient and life-extending manner. For commercial vehicle tires, we operate a fully circular model – extending the useful life of tires well beyond their normal lifespan. 

We are approaching a revenue of EUR 300M by year end 2024 and are home to 700 employees across Sweden, Finland, Norway, and Poland. We operate 4 retreading facilities and 40+ tire shops. Our mission is to keep society moving in a seamless, less wasteful way.