Bifogade filer
Shift in Consumer Trends Drives Growth for Arctic Blue Beverages’ Emerging Portfolio Stars
Prenumeration
Beskrivning
| Land | Finland |
|---|---|
| Lista | First North Stockholm |
| Sektor | Handel & varor |
| Industri | Dagligvaror |
Nightwish Gin, White Label concepts, and innovative Long Drinks fuel sales momentum in key markets.
Sales of Arctic Blue Beverages’ newest offerings are surging as consumers embrace customization, fandom-driven products, and convenient ready-to-drink (RTD) options.
Arctic Blue Beverages is witnessing a significant shift in consumer demand, with innovative products taking center stage in its portfolio. Today’s customers seek personalization, express identity through purchasing choices, and increasingly opt for premium yet convenient beverage solutions.
Nightwish Gin Becomes a Fan-Favorite
The standout performer is Nightwish Gin, created in collaboration with the iconic Finnish symphonic metal band Nightwish. This unique product has quickly outpaced other bestsellers in Arctic Blue Beverages’ lineup, driven by strong e-commerce sales and rising demand in the European market. Joint marketing campaigns with the band and visibility at selected music events have amplified interest, making Nightwish Gin a hit among core fan communities.
White Label Gins Offer Personalization for Brands and Individuals
Another exciting innovation is Arctic Blue Distillery’s customizable White Label Gin, available for both businesses and private customers. Based on the signature Coastal Dry Gin recipe, buyers can choose from partially customized or fully personalized label designs, offering a way to integrate brand identity or personal flair into a premium gin experience.
This White Label concept is gaining traction in the HoReCa segment, where hospitality businesses seek to elevate their guest experience with branded gin offerings. It’s also proving popular for corporate gifts and special occasions, providing a distinctive and memorable option.
Long Drinks Reinvent Convenience with Bold New Flavors
Meanwhile, the Long Drink category continues its upward trajectory as consumers seek premium, convenient choices. Arctic Blue’s innovative flavors, Laku (liquorice) and Rose, have quickly won fans in Finland through Kesko retail stores and are now reaching international customers via the company’s e-commerce platform. These RTDs are also available through selected HoReCa channels.
Looking Ahead: HoReCa, E-Commerce & U.S. Expansion
Under new leadership, Arctic Blue Beverages is doubling down on serving HoReCa customers in Finland with personalized support, enhancing the Arctic Blue Distillery Showroom experience, expanding e-commerce with robust marketing, and working on bringing Long Drinks to the U.S. market. The strong sales performance of these products reflects the success of this refreshed strategic focus.
“The popularity of these products underscores our commitment to offering customers the choices they want, without compromising our core values and sustainable growth,” says Petri Hirvonen, CEO of Arctic Blue Beverages.
Arctic Blue Beverages will continue to prioritize these key offerings, with expectations for sustained growth across the portfolio.
For more information please contact
Petri Hirvonen, CEO
Phone: +358 40 5710 834
Email: petri.hirvonen@arcticbluebeverages.com
Pauliina Marjanen, Marketing Manager
Phone: +358 50 336 5986
Email: pauliina.marjanen@arcticbluebeverages.com
The company’s Certified Adviser is Eminova Fondkommission AB | +46 8-684 211 10 | adviser@eminova.se